Online Reputation Management

ORM = Online Reputation Management

  • ORM via a Social Capital Strategy
          vs Astroturfing
          vs Sockpuppets
  • Online Reputation Management (ORM) was initially intended to broaden public relations outside of media relations.
  • Academic studies have identified it as a driving force behind Fortune 500 corporate public relations since the beginning of the 21st century.
  • As the Internet and social media have become more popular, the meaning has shifted to focus on electronic communities, such as review sites, social media and, most prominently, the top search results on a brand or individual.